Propaganda and persuasion

In this revised and expanded edition of the bestselling textbook, Jowett and O'Donnell examine the age-old art of propaganda and a related form of communication - persuasion - from a communication perspective. They present an overview of the history of propaganda, a review of the social scienti...

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Bibliographic Details
Main Author: Jowett, Garth S. (Author)
Other Authors: O'Donnell, Victoria
Format: Unknown
Language:English
Published: Thousand Oaks, Calif Sage 2006
Edition:Fourth edition
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Online Access:Click Here to View Status and Holdings.
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Summary:In this revised and expanded edition of the bestselling textbook, Jowett and O'Donnell examine the age-old art of propaganda and a related form of communication - persuasion - from a communication perspective. They present an overview of the history of propaganda, a review of the social scientific research on its effects, and an examination of its applications. New material included covers the Middle East conflict, the Cold War and glasnost, as well as propaganda as it relates to women.
Physical Description:xxii, 422 pages illustration 23 cm
Bibliography:Includes bibliographical references (p. 369-391) and index
ISBN:9781412908979
1412908973 (cloth)
1412908981 (pbk.)