Mediamaking mass media in a popular culture

Broadly based and theoretically grounded, this introductory textbook provides a multidisciplinary introduction to the relationship between media, culture and society. MediaMaking brings together media theory and cultural studies to present the interrelations among various media, the overall developm...

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Bibliographic Details
Other Authors: Grossberg, Lawrence
Format: Book
Published: Thousand Oaks, Calif. Sage Publications 2006
Edition:2nd ed
Subjects:
Online Access:Click Here to View Status and Holdings.
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020 # # |a 0761925430 (cloth) 
020 # # |a 0761925449 (pbk.) 
020 # # |a 9780761925439 
040 # # |a DLC  |d ITMB 
090 0 0 |a P94.6  |b .M4265 2006 
245 0 0 |a Mediamaking  |b mass media in a popular culture  |c Lawrence Grossberg ... [et al.] 
250 # # |a 2nd ed 
260 # # |a Thousand Oaks, Calif.  |b Sage Publications  |c 2006 
300 # # |a xxiii, 495 p.  |c 24 cm 
504 # # |a Includes bibliographical references and index 
520 # # |a Broadly based and theoretically grounded, this introductory textbook provides a multidisciplinary introduction to the relationship between media, culture and society. MediaMaking brings together media theory and cultural studies to present the interrelations among various media, the overall development of a media culture and the broader social context in which media is located. Theoretically and analytically organized with sections on media's relation to behavior, politics, the public, globalization, organizations, meaning and ideology, this textbook offers students a comprehensive understanding of the nature of the media communication process - an essential part of understanding contemporary life. 
650 # 0 |a Mass media  |x Social aspects 
650 # 0 |a Mass media and culture  |x Social aspects 
700 1 # |a Grossberg, Lawrence 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=349743 
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