Creativity, communication, and culture value

• Main Author: Negus, Keith (Author)
• Other Authors: Pickering, Michael
• Format: Book
• Language: English
• Published: London Thousand Oaks, Calif. SAGE 2004
• Subjects: Creative ability > Social aspects
• Online Access: Click Here to View Status and Holdings.
• Physical Description: x, 177 pages 25 cm
• Bibliography: Includes bibliographical references (p. [162]-172) and index
• ISBN: 9780761970767

Creativity has become a buzzword and key issue in debates about cultural policy, human growth and the media and cultural industries. It has also become a very misused term used to describe anything from musical and artistic genius, to shady financial accounting, to the teaching of children and the management of employees. This book is useful to those studying Media and Cultural Studies who need to understand Cultural Production, Communication, Popular Culture and Cultural Theory.