Services Management The New Paradigm in Hospitality

This book addresses the hospitality industry from a services management perspective, offering the reader a series of management concepts — operations, marketing and human resources — all of which are capable of being effectively incorporated into all hospitality operations. The book’s focus is on th...

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Bibliographic Details
Main Author: Kandampully, Jay (Author)
Format: Book
Language:English
Published: Upper Saddle River, New Jersey Pearson Prentice Hall 2007
Subjects:
Online Access:Click Here to View Status and Holdings.
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264 # 1 |a Upper Saddle River, New Jersey  |b Pearson Prentice Hall  |c 2007 
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300 # # |a xv, 378 pages  |b illustrations  |c 24 cm 
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504 # # |a Includes bibliographical references (p. [348]-368) and indexes 
520 # # |a This book addresses the hospitality industry from a services management perspective, offering the reader a series of management concepts — operations, marketing and human resources — all of which are capable of being effectively incorporated into all hospitality operations. The book’s focus is on the ever-increasing demand of customers for service quality, as well as the other challenges facing hospitality establishments today — including intense competition, globalization, and technological innovation. This book stresses the point that in all services, including hospitality services, the human element (both employees and customers) is absolutely crucial — in selling services, hospitality enterprises are ‘selling’ personal relationships. Hospitality providers of all types will benefit from adopting the management philosophies and practices in this book — ones that have proven so effective in other service sectors. 
546 # # |a Text in English 
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