Marketing strategy a decision-focused approach

"This flexible introduction to the concepts and theories of creating and implementing a marketing strategy focuses on the strategic planning process and marketing's cross/inter-functional relationships. This book will help you integrate what you are learning about analytical tools and the...

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Bibliographic Details
Main Author:	Walker, Orville C (Author)
Format:	Book
Language:	English
Published:	Boston McGraw-Hill Irvin 2006
Edition:	5th ed
Subjects:	Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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