Marketing strategy a decision-focused approach
"This flexible introduction to the concepts and theories of creating and implementing a marketing strategy focuses on the strategic planning process and marketing's cross/inter-functional relationships. This book will help you integrate what you are learning about analytical tools and the...
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| Format: | Book |
| Language: | English |
| Published: |
Boston
McGraw-Hill Irvin
2006
|
| Edition: | 5th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Marketing strategy a decision- focused approach
Published 2006
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Marketing strategy a decision focused approach
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Marketing strategy a decision-focused approach
Published 2003
Click Here to View Status and Holdings.
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Marketing strategy a decision-focused approach 
Marketing Strategy A Decision-Focused Approach