Marketing strategy a decision-focused approach

Marketing strategy a decision-focused approach

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"This flexible introduction to the concepts and theories of creating and implementing a marketing strategy focuses on the strategic planning process and marketing's cross/inter-functional relationships. This book will help you integrate what you are learning about analytical tools and the...

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Bibliographic Details
Main Author: Walker, Orville C (Author)
Format: Book
Language:English
Published: Boston McGraw-Hill Irvin 2006
Edition:5th ed
Subjects:
Marketing > Management
Online Access:Click Here to View Status and Holdings.
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