Marketing strategy a decision-focused approach
"This flexible introduction to the concepts and theories of creating and implementing a marketing strategy focuses on the strategic planning process and marketing's cross/inter-functional relationships. This book will help you integrate what you are learning about analytical tools and the...
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston
McGraw-Hill Irvin
2006
|
| Edition: | 5th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 245 | 1 | 1 | |a Marketing strategy |b a decision-focused approach |c Orville C. Walker, Jr. ... [et al.] |
| 250 | # | # | |a 5th ed |
| 264 | # | 1 | |a Boston |b McGraw-Hill Irvin |c 2006 |
| 264 | # | 4 | |c ©2006 |
| 300 | # | # | |a xx, 346 pages |b illustrations (some colour) |c 26 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 500 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a "This flexible introduction to the concepts and theories of creating and implementing a marketing strategy focuses on the strategic planning process and marketing's cross/inter-functional relationships. This book will help you integrate what you are learning about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy."--Jacket |
| 650 | # | 0 | |a Marketing |x Management |
| 700 | 1 | # | |a Walker, Orville C |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=349245 |
| 964 | # | # | |c BOK |d 01 |
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Marketing strategy a decision-focused approach