Marketing management

Saved in:

Bibliographic Details
Main Author:	Kotler, Philip
Other Authors:	Keller, Kevin Lane 1956-
Format:	Unknown
Published:	New Jersey Pearson Education, Inc. 2006
Edition:	12th ed
Subjects:	Marketing > Management
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


LEADER	00000n a2200000 a 4501
001	wils-349157
020	#	#	\|a 013196853X
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5415.13 \|b .K64 2006
100	1	#	\|a Kotler, Philip
245	1	1	\|a Marketing management \|c Philip Kotler, Kevin Lane Keller
250	#	#	\|a 12th ed
260	#	#	\|a New Jersey \|b Pearson Education, Inc. \|c 2006
300	#	#	\|a xxxix, 120 p. \|b ill. (col.) \|c 27 cm
504	#	#	\|a Includes bibliographical reference and index
650	#	0	\|a Marketing \|x Management
700	1	#	\|a Keller, Kevin Lane \|c 1956-
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=349157
964	#	#	\|c BOK \|d 01
998	#	#	\|a 00250##a003.5.1\|\|00260##a003.5.1\|\|00260##b003.5.1\|\|00260##c003.5.1\|\|00300##a003.5.1\|\|00300##b003.5.1\|\|00300##c003.5.1\|\|