Marketing management

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Bibliographic Details
Main Author: Kotler, Philip
Other Authors: Keller, Kevin Lane 1956-
Format: Book
Published: New Jersey Pearson Education, Inc. 2006
Edition:12th ed
Subjects:
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xxxix, 120 p. ill. (col.) 27 cm
Bibliography:Includes bibliographical reference and index
ISBN:013196853X