STRATEGIC MARKETING PROBLEMS Cases and Comments
This best-selling text is dedicated to the development of decision-making skills in marketing. It introduces concepts and tools useful in structuring and solving marketing problems, while extensive class-tested case studies provide an opportunity for those concepts and tools to be employed in practi...
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, NJ
Pearson Education Inc.
2004
©2004 |
| Edition: | TENTH EDITION |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Strategic marketing problems cases and comments