STRATEGIC MARKETING PROBLEMS Cases and Comments

This best-selling text is dedicated to the development of decision-making skills in marketing. It introduces concepts and tools useful in structuring and solving marketing problems, while extensive class-tested case studies provide an opportunity for those concepts and tools to be employed in practi...

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Bibliographic Details
Main Authors:	Kerin, Roger A. (Author), Peterson, Robert A. 1944- (Author)
Format:	Book
Language:	English
Published:	Upper Saddle River, NJ Pearson Education Inc. 2004 ©2004
Edition:	TENTH EDITION
Subjects:	Marketing > Case studies > Decision making Marketing > Case studies > Management
Online Access:	Click Here to View Status and Holdings.
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STRATEGIC MARKETING PROBLEMS Cases and Comments

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