STRATEGIC MARKETING PROBLEMS Cases and Comments
This best-selling text is dedicated to the development of decision-making skills in marketing. It introduces concepts and tools useful in structuring and solving marketing problems, while extensive class-tested case studies provide an opportunity for those concepts and tools to be employed in practi...
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Main Authors: | , |
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Format: | Book |
Language: | English |
Published: |
Upper Saddle River, NJ
Pearson Education Inc.
2004
©2004 |
Edition: | TENTH EDITION |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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041 | 0 | # | |a eng |
090 | 0 | 0 | |a HF5415.135 |b .K47 2004 |
100 | 1 | # | |a Kerin, Roger A. |e author |
245 | 1 | 0 | |a STRATEGIC MARKETING PROBLEMS |b Cases and Comments |c Roger A. Kerin, Robert A. Peterson |
250 | # | # | |a TENTH EDITION |
264 | # | 1 | |a Upper Saddle River, NJ |b Pearson Education Inc. |c 2004 |
264 | # | 1 | |c ©2004 |
300 | # | # | |a viii, 696 pages |b illustrations (some color) |c 29 cm |
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520 | # | # | |a This best-selling text is dedicated to the development of decision-making skills in marketing. It introduces concepts and tools useful in structuring and solving marketing problems, while extensive class-tested case studies provide an opportunity for those concepts and tools to be employed in practice. |
650 | # | 0 | |a Marketing |v Case studies |x Decision making |
650 | # | 0 | |a Marketing |v Case studies |x Management |
700 | 1 | # | |a Peterson, Robert A. |d 1944- |e author |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=349103 |
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