STRATEGIC MARKETING PROBLEMS Cases and Comments
This best-selling text is dedicated to the development of decision-making skills in marketing. It introduces concepts and tools useful in structuring and solving marketing problems, while extensive class-tested case studies provide an opportunity for those concepts and tools to be employed in practi...
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, NJ
Pearson Education Inc.
2004
©2004 |
| Edition: | TENTH EDITION |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 020 | # | # | |a 9780131421844 |q hardback |
| 020 | # | # | |a 0131421840 |q hardback |
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| 100 | 1 | # | |a Kerin, Roger A. |e author |
| 245 | 1 | 0 | |a STRATEGIC MARKETING PROBLEMS |b Cases and Comments |c Roger A. Kerin, Robert A. Peterson |
| 250 | # | # | |a TENTH EDITION |
| 264 | # | 1 | |a Upper Saddle River, NJ |b Pearson Education Inc. |c 2004 |
| 264 | # | 1 | |c ©2004 |
| 300 | # | # | |a viii, 696 pages |b illustrations (some color) |c 29 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 500 | # | # | |a Includes index |
| 520 | # | # | |a This best-selling text is dedicated to the development of decision-making skills in marketing. It introduces concepts and tools useful in structuring and solving marketing problems, while extensive class-tested case studies provide an opportunity for those concepts and tools to be employed in practice. |
| 650 | # | 0 | |a Marketing |v Case studies |x Decision making |
| 650 | # | 0 | |a Marketing |v Case studies |x Management |
| 700 | 1 | # | |a Peterson, Robert A. |d 1944- |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=349103 |
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Strategic marketing problems cases and comments