STRATEGIC MARKETING PROBLEMS Cases and Comments

STRATEGIC MARKETING PROBLEMS Cases and Comments

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This best-selling text is dedicated to the development of decision-making skills in marketing. It introduces concepts and tools useful in structuring and solving marketing problems, while extensive class-tested case studies provide an opportunity for those concepts and tools to be employed in practi...

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Bibliographic Details
Main Authors: Kerin, Roger A. (Author), Peterson, Robert A. 1944- (Author)
Format: Book
Language:English
Published: Upper Saddle River, NJ Pearson Education Inc. 2004
©2004
Edition:TENTH EDITION
Subjects:
Marketing > Case studies > Decision making
Marketing > Case studies > Management
Online Access:Click Here to View Status and Holdings.
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Summary:This best-selling text is dedicated to the development of decision-making skills in marketing. It introduces concepts and tools useful in structuring and solving marketing problems, while extensive class-tested case studies provide an opportunity for those concepts and tools to be employed in practice.
Item Description:Includes index
Physical Description:viii, 696 pages illustrations (some color) 29 cm
ISBN:9780131421844
0131421840

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