Handbook of media management and economics

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Bibliographic Details
Other Authors:	Chan-Olmsted, Sylvia M, Wirth, Michael O. 1951-, Albarran, Alan B
Format:	Book
Language:	English
Published:	Mahwah, N.J. L. Erlbaum Associates 2006
Subjects:	Mass media > Economic aspects Mass media > Management
Online Access:	Click Here to View Status and Holdings.
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041	0	#	\|a eng
090	0	0	\|a P96.M34 \|b .H366 2006
245	1	1	\|a Handbook of media management and economics \|c editor, Alan B. Albarran ; co-editors Sylvia M. Chan-Olmsted, Michael O. Wirth
264	#	1	\|a Mahwah, N.J. \|b L. Erlbaum Associates \|c 2006
300	#	#	\|a xviii, 750 pages \|b illustration \|c 26 cm
336	#	#	\|a text \|2 rdacontent
337	#	#	\|a unmediated \|2 rdamedia
338	#	#	\|a volume \|2 rdacarrier
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Mass media \|x Economic aspects
650	#	0	\|a Mass media \|x Management
700	1	#	\|a Chan-Olmsted, Sylvia M
700	#	#	\|a Wirth, Michael O. \|c 1951-
700	#	#	\|a Albarran, Alan B
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=348560
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