Strategic marketing
Discusses the concepts and processes that aim to gain the competitive advantage in the marketplace. This title examines the components of a market-driven strategy, including technology, customer service, customer relationships, pricing, and the global economy. It also extends beyond the traditional...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Boston, Mass.
McGraw-Hill
2006
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| Edition: | 8th ed |
| Series: | McGraw-Hill/Irwin series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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STRATEGIC MARKETING
