Strategic marketing
Discusses the concepts and processes that aim to gain the competitive advantage in the marketplace. This title examines the components of a market-driven strategy, including technology, customer service, customer relationships, pricing, and the global economy. It also extends beyond the traditional...
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston, Mass.
McGraw-Hill
2006
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| Edition: | 8th ed |
| Series: | McGraw-Hill/Irwin series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 100 | 1 | # | |a Cravens, David W. |e author |
| 245 | 1 | 0 | |a Strategic marketing |c David W. Cravens, Nigel F. Piercy |
| 250 | # | # | |a 8th ed |
| 264 | # | 1 | |a Boston, Mass. |b McGraw-Hill |c 2006 |
| 264 | # | 4 | |c ©2006 |
| 300 | # | # | |a xvii, 726 pages |b illustrations |c 26 cm |
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| 338 | # | # | |a volume |2 rdacarrier |
| 490 | 1 | # | |a McGraw-Hill/Irwin series in marketing |
| 500 | # | # | |a Various multi-media instructional materials are available to supplement the text |
| 504 | # | # | |a Includes bibliographical references and indexes |
| 520 | # | # | |a Discusses the concepts and processes that aim to gain the competitive advantage in the marketplace. This title examines the components of a market-driven strategy, including technology, customer service, customer relationships, pricing, and the global economy. It also extends beyond the traditional focus on managing the marketing mix |
| 650 | # | 0 | |a Marketing |x Decision making |
| 650 | # | 0 | |a Marketing |x Management |
| 650 | # | 0 | |a Marketing |v Case studies |x Management |
| 700 | 1 | # | |a Piercy, Nigel |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=348481 |
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STRATEGIC MARKETING