entrepreneurship successfully launching new ventures

• Main Authors: Barringer, Bruce R. (Author), Ireland, R. Duane (Author)
• Format: Book
• Language: English
• Published: Upper Saddle River, N.J. Pearson Prentice Hall 2006; ©2006
• Subjects: New business enterprises; Entrepreneurship
• Online Access: Click Here to View Status and Holdings.
• Physical Description: xxii, 482 pages illustrations, some colours 29 cm
• Bibliography: Includes bibliographical references (pages 441-458) and index
• ISBN: 0130618551

This lively book, containing many real-life examples, makes a thoughtful, practical guide to the process of launching new ventures. It begins by introducing a model of the entrepreneurial process, and follows the model throughout the book. Emphasis is placed on the beginnings of the entrepreneurial process  particularly opportunity recognition and feasibility analysis. A four part organization makes the journey toward understanding the entrepreneur process both enjoyable and productive. The four parts, which collectively contain 15 chapters, are: The Decision to Become an Entrepreneur, Developing Successful Business Ideas, Moving From an Idea to an Entrepreneurial Firm, and Managing and Growing an Entrepreneurial Firm. For venture capitalists, investor groups, or business incubators (for-profit and not-for-profit) to distribute to their client companies; and of particular help to technology companies.