Business-to-business marketing relationships, systems and communications

Business-to-business marketing relationships, systems and communications

Geared toward both postgraduate and final-year undergraduate students, this book is ideal for those studying Marketing, Marketing with eCommerce, Media and Multimedia Marketing, Business Studies, eBusiness and Business Information Systems, and for MBAs. It can also be used for related units in Engin...

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Bibliographic Details
Main Author: Fill, Chris
Other Authors: Fill, Karen
Format: Book
Language:English
Published: Harlow, England Financial Time Prentice Hall 2004
Edition:4th ed
Subjects:
Marketing channels
Sales promotion
Communication in marketing
Online Access:Click Here to View Status and Holdings.
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MARC

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504 # # |a Includes bibliographical references and indexes 
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650 # 0 |a Sales promotion 
650 # 0 |a Communication in marketing 
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700 # # |a Fill, Chris  |t Marketing communications 
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