Business marketing connecting strategy, relationships, and learning
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Main Author: | Dwyer, F. Robert |
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Other Authors: | Tanner, John F |
Format: | Book |
Published: |
Boston, Mass.
McGraw-Hill
2006
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Edition: | 3rd ed |
Series: | McGraw-Hill/Irwin series in marketing
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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