Business marketing connecting strategy, relationships, and learning

Saved in:

Bibliographic Details
Main Author:	Dwyer, F. Robert
Other Authors:	Tanner, John F
Format:	Unknown
Published:	Boston, Mass. McGraw-Hill 2006
Edition:	3rd ed
Series:	McGraw-Hill/Irwin series in marketing
Subjects:	Marketing
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


LEADER	00000n a2200000 a 4501
001	wils-347946
020	#	#	\|a 0072865784 (alk. paper)
090	0	0	\|a HF5415 \|b .D92 2006
100	1	#	\|a Dwyer, F. Robert
245	1	1	\|a Business marketing \|b connecting strategy, relationships, and learning \|c F. Robert Dwyer, John F. Tanner, Jr
250	#	#	\|a 3rd ed
260	#	#	\|a Boston, Mass. \|b McGraw-Hill \|c 2006
300	#	#	\|a xxix, 683 p. \|b ill., charts \|c 26 cm
490	1	#	\|a McGraw-Hill/Irwin series in marketing
504	#	#	\|a Includes bibliographical references (p. 652-660) and index
650	#	0	\|a Marketing
700	1	#	\|a Tanner, John F
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=347946
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
998	#	#	\|a 00250##a003.5.1\|\|00260##a003.5.1\|\|00260##b003.5.1\|\|00260##c003.5.1\|\|00300##a003.5.1\|\|00300##b003.5.1\|\|00300##c003.5.1\|\|