Business marketing connecting strategy, relationships, and learning
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
Boston, Mass.
McGraw-Hill
2006
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| Edition: | 3rd ed |
| Series: | McGraw-Hill/Irwin series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-347946 | ||
| 020 | # | # | |a 0072865784 (alk. paper) |
| 090 | 0 | 0 | |a HF5415 |b .D92 2006 |
| 100 | 1 | # | |a Dwyer, F. Robert |
| 245 | 1 | 1 | |a Business marketing |b connecting strategy, relationships, and learning |c F. Robert Dwyer, John F. Tanner, Jr |
| 250 | # | # | |a 3rd ed |
| 260 | # | # | |a Boston, Mass. |b McGraw-Hill |c 2006 |
| 300 | # | # | |a xxix, 683 p. |b ill., charts |c 26 cm |
| 490 | 1 | # | |a McGraw-Hill/Irwin series in marketing |
| 504 | # | # | |a Includes bibliographical references (p. 652-660) and index |
| 650 | # | 0 | |a Marketing |
| 700 | 1 | # | |a Tanner, John F |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=347946 |
| 964 | # | # | |c BOK |d 01 |
| 040 | # | # | |a Shah Alam |
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Business marketing connecting strategy, relationships and learning