Business marketing connecting strategy, relationships, and learning
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
Boston, Mass.
McGraw-Hill
2006
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| Edition: | 3rd ed |
| Series: | McGraw-Hill/Irwin series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xxix, 683 p. ill., charts 26 cm |
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| Bibliography: | Includes bibliographical references (p. 652-660) and index |
| ISBN: | 0072865784 (alk. paper) |
Business marketing connecting strategy, relationships and learning