Advertising and promotion an intergrated marketing communications perspective
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| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
London
McGrawHill
2004
|
| Edition: | 6th edition |
| Online Access: | Click Here to View Status and Holdings. |
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| 020 | # | # | |a 0072530764 |
| 090 | 0 | 0 | |a HF5823.B387 2004 |
| 100 | 1 | # | |a Belch, George E. |
| 245 | 1 | 1 | |a Advertising and promotion an intergrated marketing communications perspective |c George E.Belch & Michael A.Belch |
| 250 | # | # | |a 6th edition |
| 260 | # | # | |a London |b McGrawHill |c 2004 |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=347945 |
| 964 | # | # | |c BOK |d 01 |
| 040 | # | # | |a Shah Alam |
Advertising and promotion an intergrated marketing communications perspective