What customers really want how to bridge the gap between what your organization offers and what your clients crave

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Bibliographic Details
Main Author:	McKain, Scott
Format:	Book
Published:	Nashville Thomas Nelson Publishers 2005
Subjects:	Consumer behavior Organizational effectiveness Customer services > Management Marketing > Psychological aspects Relationship marketing Customer relations > Management
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

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020	#	#	\|a 9789833831548
020	#	#	\|a 9733831540
020	#	#	\|a 9780785211983 (hardcover)
020	#	#	\|a 0785211985 (hardcover)
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5415.55 \|b .M34 2005
100	1	#	\|a McKain, Scott
245	1	0	\|a What customers really want \|b how to bridge the gap between what your organization offers and what your clients crave \|c Scott McKain
260	#	#	\|a Nashville \|b Thomas Nelson Publishers \|c 2005
300	#	#	\|a xxviii, 195 p. \|c 24 cm
504	#	#	\|a Includes bibliographical references (p. 189-192)
650	#	0	\|a Consumer behavior
650	#	0	\|a Organizational effectiveness
650	#	0	\|a Customer services \|x Management
650	#	0	\|a Marketing \|x Psychological aspects
650	#	0	\|a Relationship marketing
650	#	0	\|a Customer relations \|x Management
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=347894
964	#	#	\|c BOK \|d 01
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