Innovative Marketing Communications Strategies for the Events Industry
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Main Author: | |
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Other Authors: | |
Format: | Book |
Language: | English |
Published: |
Oxford, Burlington, MA
Elsevier / Butterworth-Heinemann
2006
©2006 |
Series: | Events management series
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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005 | 2023229101110 | ||
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020 | # | # | |a 0750663618 (paperback) |
020 | # | # | |a 9780750663618 (paperback) |
040 | # | # | |a UKM |d UiTM |e rda |
041 | 0 | # | |a eng |
090 | 0 | 0 | |a GT3405 |b .M37 2006 |
100 | 1 | # | |a Masterman, Guy |e author |
245 | 1 | 0 | |a Innovative Marketing Communications |b Strategies for the Events Industry |c Guy Masterman, Emma H. Wood |
264 | # | 1 | |a Oxford, Burlington, MA |b Elsevier / Butterworth-Heinemann |c 2006 |
264 | # | 1 | |c ©2006 |
300 | # | # | |a xxi, 322 pages |b illustrations |c 25 cm |
336 | # | # | |a text |2 rdacontent |
337 | # | # | |a unmediated |2 rdamedia |
338 | # | # | |a volume |2 rdacarrier |
490 | 1 | # | |a Events management series |
504 | # | # | |a Includes bibliographical references (pages 307-308) and indexes |
650 | # | 0 | |a Special events |x Management |
650 | # | 0 | |a Special events |x Marketing |
700 | 1 | # | |a Wood, Emma H. |e editor |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=347891 |
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