Innovative Marketing Communications Strategies for the Events Industry
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Oxford, Burlington, MA
Elsevier / Butterworth-Heinemann
2006
©2006 |
| Series: | Events management series
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xxi, 322 pages illustrations 25 cm |
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| Bibliography: | Includes bibliographical references (pages 307-308) and indexes |
| ISBN: | 0750663618 (paperback) 9780750663618 (paperback) |
Events Marketing Management A consumer perspective 
Event Marketing and Management