Brand lands, hot spots & cool spaces welcome to the third place and the total marketing experience

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Bibliographic Details
Main Author: Mikunda, Christian
Format: Book
Published: London Sterling, VA Kogan Page 2004
Subjects:
Online Access:Click Here to View Status and Holdings.
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020 # # |a 0749442565 
090 0 0 |a GT3405  |b .M5513 2004 
100 1 # |a Mikunda, Christian 
245 1 1 |a Brand lands, hot spots & cool spaces  |b welcome to the third place and the total marketing experience  |c Christian Mikunda 
260 # # |a London  |a Sterling, VA  |b Kogan Page  |c 2004 
300 # # |a xviii, 221 p. , [16] p. of plates  |b ill. (some col.)  |c 25 cm 
500 # # |a "First published in Germany in 2002 as Marketing spuren : Willkommen am dritten Ort"--Verso t.p 
504 # # |a Includes bibliographical references (p. [201]) and index 
650 # 0 |a Special events  |x Planning 
650 # 0 |a Special events  |x Marketing 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=346437 
964 # # |c BOK  |d 01 
040 # # |a Shah Alam 
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