Marketing research

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Bibliographic Details
Main Author:	Burns, Alvin C.
Other Authors:	Bush, Ronald F.
Format:	Book
Published:	Upper Saddle River, NJ Pearson/Prentice Hall 2006
Edition:	5th ed
Subjects:	Marketing research
Online Access:	Click Here to View Status and Holdings.
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040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5415.2 \|b .B779 2006
100	1	#	\|a Burns, Alvin C.
245	1	1	\|a Marketing research \|c Alvin C. Burns and Ronald F. Bush
250	#	#	\|a 5th ed
260	#	#	\|a Upper Saddle River, NJ \|b Pearson/Prentice Hall \|c 2006
300	#	#	\|a 665 p. \|c 26 cm
500	#	#	\|a "SPSS integration"-- Pref
504	#	#	\|a Includes bibliographical references and index
640	#	#	\|a SPSS for Windows
650	#	0	\|a Marketing research
700	1	#	\|a Bush, Ronald F.
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=346318
964	#	#	\|c BOK \|d 01