Marketing research
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
Upper Saddle River, NJ
Pearson/Prentice Hall
2006
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| Edition: | 5th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | "SPSS integration"-- Pref |
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| Physical Description: | 665 p. 26 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0132383217 |
Marketing research