Content is king writing and editing online
A growing number of information providers are now online, and as a result being able to produce copy that is suitable for an online readership is of increasing importance. In this text the basic principles of copywriting are covered, along with more specific guidance on writing for online sources. T...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Oxford
Elsevier Butterworth-Heinemann
2005
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| Series: | Emarketing essentials
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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In-house t-e-l-e marketing a masterplan for starting and managing a profitable telemarketing program