Principles of Marketing
The 11th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsi...
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River
Pearson Prentice Hall
2006
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| Edition: | Eleventh Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Principles of Marketing