Principles of Marketing
The 11th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsi...
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River
Pearson Prentice Hall
2006
|
| Edition: | Eleventh Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag MARC
| LEADER | 00000ctm a2200000#i 4501 | ||
|---|---|---|---|
| 001 | wils-345929 | ||
| 005 | 201871105030 | ||
| 008 | 180801t2006 NJU ag# ##001 ##eng#D | ||
| 020 | # | # | |a 9780131469181 |
| 020 | # | # | |a 0131469185 |q paperback |
| 040 | # | # | |a DLC |d ITMB |
| 090 | 0 | 0 | |a HF5415 |b .K636 2006 |
| 100 | 1 | # | |a Kotler, Philip |e author |
| 245 | 1 | 0 | |a Principles of Marketing |c Philip Kotler, Gary Armstrong |
| 250 | # | # | |a Eleventh Edition |
| 264 | # | 1 | |a Upper Saddle River |b Pearson Prentice Hall |c 2006 |
| 264 | # | 4 | |c 2006 ©2006 |
| 300 | # | # | |a xx, 680 pages |b illustrations |c 29 cm |
| 336 | # | # | |b text |2 rdacontent |
| 337 | # | # | |b unmediated |2 rdamedia |
| 338 | # | # | |b volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and indexes |
| 520 | # | # | |a The 11th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined, Principles of Marketing tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field. Topics include: the marketing environment, managing information, consumer & business buyer behavior, segmentation, targeting, and positioning, branding strategies, distribution channels, advertising and sales promotion, direct marketing, and the global marketplace. An excellent tool for anyone in marketing and sales, whether self- or corporate- employed. |
| 526 | 0 | # | |a MKT420 |b BM231 |5 BM |
| 526 | 0 | # | |a Principles and Practice Of Marketing |b Bachelor of Business Administration(Hons)Entrepreneurship |5 Faculty of Business Management |
| 650 | # | 0 | |a Marketing |
| 700 | 1 | # | |a Armstrong, Gary |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=345929 |
| 964 | # | # | |c BOK |d 01 |
| 998 | # | # | |a 00250##a002.5.2||00250##b002.5.3||00264#1a002.8.2||00264#1b002.8.4||00300##a003.4.1||00300##b003.6.1||00300##c003.5.1||00520##a007.2||00520##b007.2|| |
Principles of Marketing