Gabay's copywriters' compendium the definitive professional writer's guide

Marketers, creative writers, and individuals for whom copywriting forms part of their job are often required to produce innovative and engaging copy in a short space of time. Creativity is not always to hand, and therefore on some occasions additional help is required to find the right phrase, descr...

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Bibliographic Details
Main Author: Gabay, J. Jonathan (Author)
Format: Book
Language:English
Published: Oxford Elsevier 2005
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