Competitive strategy for media firms strategic and brand management in changing media markets

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Bibliographic Details
Main Author:	Chan-Olmsted, Sylvia M
Format:	Book
Published:	Mahwah, N.J. L. Erlbaum Asso. Pub. 2006
Series:	LEA's communication series
Subjects:	Broadcasting > Management Brand name products > Management Brand name products > Marketing
Online Access:	Click Here to View Status and Holdings.
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