Competitive strategy for media firms strategic and brand management in changing media markets

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Bibliographic Details
Main Author:	Chan-Olmsted, Sylvia M
Format:	Book
Published:	Mahwah, N.J. L. Erlbaum Asso. Pub. 2006
Series:	LEA's communication series
Subjects:	Broadcasting > Management Brand name products > Management Brand name products > Marketing
Online Access:	Click Here to View Status and Holdings.
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100	1	#	\|a Chan-Olmsted, Sylvia M
245	1	1	\|a Competitive strategy for media firms \|b strategic and brand management in changing media markets \|c Sylvia M. Chan-Olmsted
260	#	#	\|a Mahwah, N.J. \|b L. Erlbaum Asso. Pub. \|c 2006
300	#	#	\|a xiv, 242 p. \|b ill. \|c 24 cm
490	1	#	\|a LEA's communication series
504	#	#	\|a Includes bibliographical reference and index
650	#	0	\|a Broadcasting \|x Management
650	#	0	\|a Brand name products \|x Management
650	#	0	\|a Brand name products \|x Marketing
840	#	#	\|a LEA's communication series
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