International strategic marketing a European perspective

Saved in:
Bibliographic Details
Main Author: Stone, Marilyn A
Other Authors: McCall, J. B
Format: Book
Published: London New York Routledge 2004
Subjects:
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!

MARC

LEADER 00000n a2200000 a 4501
001 wils-345359
020 # # |a 041531416X (hbk) 
020 # # |a 0415314178 (pbk.) 
090 0 0 |a HF1416.6.E85  |b S76 2004 
100 1 # |a Stone, Marilyn A 
245 1 1 |a International strategic marketing  |b a European perspective  |c Marilyn A. Stone and J.B. McCall 
260 # # |a London  |a New York  |b Routledge  |c 2004 
300 # # |a xx, 262 p.  |b ill.  |c 25 cm 
504 # # |a Includes bibliographical references and index 
650 # 0 |a Export marketing 
650 # 0 |a Strategic planning 
650 # 0 |a Foreign trade promotion 
650 # 0 |a Export marketing  |z European Union countries 
650 # 0 |a Foreign trade promotion  |z European Union countries 
650 # 0 |a Strategic planning  |z European Union countries 
700 1 # |a McCall, J. B 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=345359 
964 # # |c BOK  |d 01 
040 # # |a Shah Alam 
998 # # |a 00260##a003.5.1||00260##a002.8.2||00260##b003.5.1||00260##c003.5.1||00300##a003.5.1||00300##b003.5.1||00300##c003.5.1||