International strategic marketing a European perspective
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Format: | Book |
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London New York
Routledge
2004
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Online Access: | Click Here to View Status and Holdings. |
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LEADER | 00000n a2200000 a 4501 | ||
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001 | wils-345359 | ||
020 | # | # | |a 041531416X (hbk) |
020 | # | # | |a 0415314178 (pbk.) |
090 | 0 | 0 | |a HF1416.6.E85 |b S76 2004 |
100 | 1 | # | |a Stone, Marilyn A |
245 | 1 | 1 | |a International strategic marketing |b a European perspective |c Marilyn A. Stone and J.B. McCall |
260 | # | # | |a London |a New York |b Routledge |c 2004 |
300 | # | # | |a xx, 262 p. |b ill. |c 25 cm |
504 | # | # | |a Includes bibliographical references and index |
650 | # | 0 | |a Export marketing |
650 | # | 0 | |a Strategic planning |
650 | # | 0 | |a Foreign trade promotion |
650 | # | 0 | |a Export marketing |z European Union countries |
650 | # | 0 | |a Foreign trade promotion |z European Union countries |
650 | # | 0 | |a Strategic planning |z European Union countries |
700 | 1 | # | |a McCall, J. B |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=345359 |
964 | # | # | |c BOK |d 01 |
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