International strategic marketing a European perspective

International strategic marketing a European perspective

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Bibliographic Details
Main Author: Stone, Marilyn A
Other Authors: McCall, J. B
Format: Book
Published: London New York Routledge 2004
Subjects:
Export marketing
Strategic planning
Foreign trade promotion
Export marketing > European Union countries
Foreign trade promotion > European Union countries
Strategic planning > European Union countries
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xx, 262 p. ill. 25 cm
Bibliography:Includes bibliographical references and index
ISBN:041531416X (hbk)
0415314178 (pbk.)

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