Services marketing concepts, strategies & cases

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Bibliographic Details
Main Author:	Hoffman, K. Douglas
Other Authors:	Bateson, John E. G.
Format:	Book
Published:	Mason, OH Thomson/South-Western 2006
Edition:	3rd ed
Subjects:	Service industries > Marketing
Online Access:	Click Here to View Status and Holdings.
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Services marketing concepts, strategies, & cases by Hoffman, K. Douglas

Published 2017

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Published 2011

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