Services marketing concepts, strategies & cases

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Bibliographic Details
Main Author:	Hoffman, K. Douglas
Other Authors:	Bateson, John E. G.
Format:	Unknown
Published:	Mason, OH Thomson/South-Western 2006
Edition:	3rd ed
Subjects:	Service industries > Marketing
Online Access:	Click Here to View Status and Holdings.
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040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HD9980.5 \|b .H644 2006
100	1	#	\|a Hoffman, K. Douglas
245	1	0	\|a Services marketing \|b concepts, strategies & cases \|c K. Douglas Hoffman, John E. G. Bateson
250	#	#	\|a 3rd ed
260	#	#	\|a Mason, OH \|b Thomson/South-Western \|c 2006
300	#	#	\|a xix, 588 p. \|b ill. \|c 24 cm
500	#	#	\|a Rev. ed of: Essentials of services marketing. 2nd ed. c2002
504	#	#	\|a Includes bibliographical references and index
526	0	#	\|a OCS562 \|b BA234 \|5 FBM
526	0	#	\|a Customer Retention and Service Recovery \|b Bachelor of Customer Service Management (Hons.) \|5 Faculty of Business and Management
650	#	0	\|a Service industries \|x Marketing
700	1	#	\|a Bateson, John E. G.
700	#	#	\|a Hoffman, K. Douglas \|t Essentials of services marketing
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=344913
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