Services marketing concepts, strategies & cases

Services marketing concepts, strategies & cases

Show other versions (2)
Saved in:
Bibliographic Details
Main Author: Hoffman, K. Douglas
Other Authors: Bateson, John E. G.
Format: Unknown
Published: Mason, OH Thomson/South-Western 2006
Edition:3rd ed
Subjects:
Service industries > Marketing
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Item Description:Rev. ed of: Essentials of services marketing. 2nd ed. c2002
Physical Description:xix, 588 p. ill. 24 cm
Bibliography:Includes bibliographical references and index
ISBN:0324422830
0324319967 (hbk.)
9780324422832(pbk)
9780324319965(hardcover)

Similar Items