Services marketing concepts, strategies & cases
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
Mason, OH
Thomson/South-Western
2006
|
| Edition: | 3rd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag | Item Description: | Rev. ed of: Essentials of services marketing. 2nd ed. c2002 |
|---|---|
| Physical Description: | xix, 588 p. ill. 24 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0324422830 0324319967 (hbk.) 9780324422832(pbk) 9780324319965(hardcover) |
Services marketing concepts, strategies, & cases