The future of advertising new media, new clients, new consumers in the post-television age

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Bibliographic Details
Main Author:	Cappo, Joe
Format:	Book
Published:	Chicago, Ill. McGraw-Hill 2003
Subjects:	Advertising Advertising > United States
Online Access:	Click Here to View Status and Holdings.
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100	1	#	\|a Cappo, Joe
245	1	1	\|a The future of advertising \|b new media, new clients, new consumers in the post-television age \|c Joe Cappo
260	#	#	\|a Chicago, Ill. \|b McGraw-Hill \|c 2003
300	#	#	\|a xi, 260 p. \|c 22 cm
504	#	#	\|a Includes bibliographical references (p. 251-253) and Index
650	#	0	\|a Advertising
650	#	0	\|a Advertising \|z United States
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=344702
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