A preface to marketing management
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| Format: | Unknown |
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Boston, Mass.
McGraw-Hill
2006
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| Edition: | 10th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-344667 | ||
| 020 | # | # | |a 007296216X (alk. paper) |
| 090 | 0 | 0 | |a HF5415.13 |b .P388 2006 |
| 100 | 1 | # | |a Peter, J. Paul |
| 245 | 1 | 1 | |a A preface to marketing management |c J. Paul Peter, James H. Donnelly |
| 250 | # | # | |a 10th ed |
| 260 | # | # | |a Boston, Mass. |b McGraw-Hill |c 2006 |
| 300 | # | # | |a xiv, 254 p. |b ill. |c 26 cm |
| 504 | # | # | |a Includes bibliographical references (p. 239-245) and index |
| 650 | # | 0 | |a Marketing |x Management |
| 700 | 1 | # | |a Donnelly, James H |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=344667 |
| 964 | # | # | |c BOK |d 01 |
| 040 | # | # | |a Shah Alam |
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A preface to marketing management