A preface to marketing management
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Main Author: | |
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Other Authors: | |
Format: | Book |
Published: |
Boston, Mass.
McGraw-Hill
2006
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Edition: | 10th ed |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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Physical Description: | xiv, 254 p. ill. 26 cm |
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Bibliography: | Includes bibliographical references (p. 239-245) and index |
ISBN: | 007296216X (alk. paper) |