A preface to marketing management

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Bibliographic Details
Main Author: Peter, J. Paul
Other Authors: Donnelly, James H
Format: Book
Published: Boston, Mass. McGraw-Hill 2006
Edition:10th ed
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Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xiv, 254 p. ill. 26 cm
Bibliography:Includes bibliographical references (p. 239-245) and index
ISBN:007296216X (alk. paper)