Introduction to Business Data Mining

• Main Authors: Olson, David Louis (Author), Shi, Yong 1956- (Author)
• Format: Book
• Language: English
• Published: New York McGraw-Hill/Irwin 2007; ©2007
• Subjects: Business > Data processing; Data mining
• Online Access: Click Here to View Status and Holdings.
• Item Description: Includes index
• Physical Description: xiii, 273 pages illustrations 26 cm
• ISBN: 0072959711; 9780072959710

Introduction to Business Data Mining was developed to introduce students, as opposed to professional practitioners or engineering students, to the fundamental concepts of data mining. Most importantly, this text shows readers how to gather and analyze large sets of data to gain useful business understanding. A four part organization introduces the material (Part I), describes and demonstrated basic data mining algorithms (Part II), focuses on the business applications of data mining (Part III), and presents an overview of the developing areas in this field, including web mining, text mining.