Marketing payback is your marketing profitable?

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Bibliographic Details
Main Author:	Shaw, Robert 1950-
Other Authors:	Merrick, David 1947-
Format:	Unknown
Published:	New York Fianancial Times Prentice Hall 2005
Subjects:	Marketing Success in business
Online Access:	Click Here to View Status and Holdings.
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MARC


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001	wils-344309
020	#	#	\|a 0273688847 (alk. paper)
090	0	0	\|a HF5415 \|b .S415 2005
100	1	#	\|a Shaw, Robert \|c 1950-
245	1	1	\|a Marketing payback \|b is your marketing profitable? \|c Robert Shaw and David Merrick
260	#	#	\|a New York \|b Fianancial Times Prentice Hall \|c 2005
300	#	#	\|a p. cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing
650	#	0	\|a Success in business
700	1	#	\|a Merrick, David \|c 1947-
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=344309
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
998	#	#	\|a 00260##a003.4.1\|\|00260##b003.4.1\|\|00260##c003.4.1\|\|00300##a003.4.1\|\|