The new marketing manifesto the 12 rules for building successful brands in the 21st century
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Main Author: | |
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Format: | Book |
Published: |
Australia
Thomson/Texere
2000
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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LEADER | 00000n a2200000 a 4501 | ||
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020 | # | # | |a 1587990245 |
040 | # | # | |a UKM |d ITMB |
090 | 0 | 0 | |a HF5415 |b .G634 2000 |
100 | 1 | # | |a Grant, John |
245 | 1 | 1 | |a The new marketing manifesto |b the 12 rules for building successful brands in the 21st century |c John Grant |
260 | # | # | |a Australia |b Thomson/Texere |c 2000 |
300 | # | # | |a xviii, 254 p. |b ill. |c 25 cm |
504 | # | # | |a Includes bibliographical references (p. [248]-249) and index |
650 | # | 0 | |a Marketing |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=344187 |
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