The new marketing manifesto the 12 rules for building successful brands in the 21st century

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Bibliographic Details
Main Author: Grant, John
Format: Book
Published: Australia Thomson/Texere 2000
Subjects:
Online Access:Click Here to View Status and Holdings.
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245 1 1 |a The new marketing manifesto  |b the 12 rules for building successful brands in the 21st century  |c John Grant 
260 # # |a Australia  |b Thomson/Texere  |c 2000 
300 # # |a xviii, 254 p.  |b ill.  |c 25 cm 
504 # # |a Includes bibliographical references (p. [248]-249) and index 
650 # 0 |a Marketing 
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