The new marketing manifesto the 12 rules for building successful brands in the 21st century
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| Main Author: | |
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| Format: | Book |
| Published: |
Australia
Thomson/Texere
2000
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xviii, 254 p. ill. 25 cm |
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| Bibliography: | Includes bibliographical references (p. [248]-249) and index |
| ISBN: | 1587990245 |
Marketing in the 21st century