Personal influence the part played by people in the flow of mass communications

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Bibliographic Details
Main Author:	Katz, Elihu 1926-
Other Authors:	Lazarsfeld, Paul Felix
Format:	Book
Published:	New Brunswick, N.J. Transaction Publishers 2006
Edition:	2nd ed
Subjects:	Public opinion Mass media Communication
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 1412805074 (pbk. : alk. paper)
040	#	#	\|a ITMB
090	0	0	\|a HM1236 \|b .K38 2006
100	1	#	\|a Katz, Elihu \|d 1926-
245	1	1	\|a Personal influence \|b the part played by people in the flow of mass communications \|c Elihu Katz & Paul F. Lazarsfeld; with a new introduction by Elihu Katz and a foreword by Elmo Roper
250	#	#	\|a 2nd ed
260	#	#	\|a New Brunswick, N.J. \|b Transaction Publishers \|c 2006
300	#	#	\|a xxxiv, 400 p. \|b ill. \|c 23 cm
500	#	#	\|a T.p. verso: "Originally published in 1955 by The Free Press."
504	#	#	\|a Includes bibliographical references (p. 301-393) and indexes
650	#	0	\|a Public opinion
650	#	0	\|a Mass media
650	#	0	\|a Communication
700	1	#	\|a Lazarsfeld, Paul Felix
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=343885
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