Personal influence the part played by people in the flow of mass communications
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Format: | Unknown |
Published: |
New Brunswick, N.J.
Transaction Publishers
2006
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Edition: | 2nd ed |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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LEADER | 00000n a2200000 a 4501 | ||
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001 | wils-343885 | ||
020 | # | # | |a 1412805074 (pbk. : alk. paper) |
040 | # | # | |a ITMB |
090 | 0 | 0 | |a HM1236 |b .K38 2006 |
100 | 1 | # | |a Katz, Elihu |d 1926- |
245 | 1 | 1 | |a Personal influence |b the part played by people in the flow of mass communications |c Elihu Katz & Paul F. Lazarsfeld; with a new introduction by Elihu Katz and a foreword by Elmo Roper |
250 | # | # | |a 2nd ed |
260 | # | # | |a New Brunswick, N.J. |b Transaction Publishers |c 2006 |
300 | # | # | |a xxxiv, 400 p. |b ill. |c 23 cm |
500 | # | # | |a T.p. verso: "Originally published in 1955 by The Free Press." |
504 | # | # | |a Includes bibliographical references (p. 301-393) and indexes |
650 | # | 0 | |a Public opinion |
650 | # | 0 | |a Mass media |
650 | # | 0 | |a Communication |
700 | 1 | # | |a Lazarsfeld, Paul Felix |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=343885 |
964 | # | # | |c BOK |d 01 |
998 | # | # | |a 00250##a002.17.2||00260##a002.17.2||00260##b002.17.2||00260##c002.17.2||00300##a002.17.2||00300##b002.17.2||00300##c002.17.2||00500##a002.17.2|| |