Personal influence the part played by people in the flow of mass communications
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| Format: | Book |
| Published: |
New Brunswick, N.J.
Transaction Publishers
2006
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| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | T.p. verso: "Originally published in 1955 by The Free Press." |
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| Physical Description: | xxxiv, 400 p. ill. 23 cm |
| Bibliography: | Includes bibliographical references (p. 301-393) and indexes |
| ISBN: | 1412805074 (pbk. : alk. paper) |
Researching the public opinion environment theories and methods