Electronic marketing integrating electronic resources into the marketing process
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Mason, Ohio
Thomson/South-Western
2004
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| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xx, 570 pages illustrations 28 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0324175957 |
Electronic marketing integrating electronic resources into the marketing process