Marketing research state-of-the-art perspectives : handbook of the American Marketing Association & Professional Marketing Research Society
A guide to marketing research practices. It collects insights from best-known practitioners and academics in the world, including authors from the US, Canada, England, and Australia. It also offers perspectives on issues of particular importance to the Information Age, such as Internet research and...
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| Corporate Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Chicago, Ill.
American Marketing Association
2000
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Marketing research methods and Canadian practice